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Belle Epoque was a French era between 1870-1914 (when they weren’t losing wars in Europe), a time of peace and prosperity and a time when Art Nouveau was in. Perrier-Jouet are all about the Art Nouveau and in 1902 they asked artist Emile Gallé to create a special bottle for their prized Champagne. Perrier-Jouet Belle Epoque Champagne
Using glass art techniques he painted white anemones on to four magnum sized bottles of PJ. Because of high production costs the idea was shelved and the magnums stashed away in the cellars.
Over 60 years later, in 1964, the dusty magnums were discovered and the decision made to produced a special vintaged PJ using Gallé’s design. This all tied in with the 70th birthday bash of jazz legend Duke Ellington at the L’Alcazar restaurant in Paris, where PJ first launched Belle Epoque in large magnum format!
Five hundred 1964 vintaged Belle Epoque magnums were made and sold exclusively to Maxim’s and Fauchon food store in Paris. Today, Belle Epoque is sipped by VIP’s, the rich and famous and those with deep pockets all around the world.
We just call it “PJ” for short but if you want to sound like a pro make sure it rolls off the tongue. It’s pehr-ree yay jhoo-et – with the “T” pronounced. This is the mega sized magnum of PJ Belle Epoque, presented in a Belle Epoque branded wooden gift box.