Originally called Royal Rosé back in the 1860s – these days you don’t need to be Royal to wrap your lips around Mumm’s absolutely delicious Rosé Champagne.
A century after Mumm (pronounced “moom”) first produced their pink Champers they changed the name to “Le Rosé” and asked famous Japanese artist Leonard Foujita to create a symbol for the wine. Foujita really put his thinking cap on when he came up with the idea of a hand paiting a rose (flower) on the neck of the bottle. Nice one genius!
Nevertheless Mumm and Foujita presented this amazing creation to the Cannes Festival in 1958 where it delighted guests (no doubt a few free flutes of the stuff helped sway the opinion!) and it’s stuck ever since. Rip the foil off the top of your Mumm Le Rosé and you’ll see Foujta’s rose on the cap of the bottle.